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The most Valuable Asset in the Business?
Finally, an intellectual person is here to give this masterpiece a read. Oh, I can see you smiling. "Can you pass me the files? And… tea,...

Ali Khattak
Apr 27, 20253 min read


Idea, Capital & Management
I always start my day with a cup of tea otherwise my brain stops braining, you all know this. That day was a blessing somehow. I was...

Ali Khattak
Apr 4, 20253 min read


The Surprising Reality about Work-life Balance
"It’s getting late. Go rest," my mother said. Of course, as an obedient son, I didn’t listen. 4 PM – The wind blew outside, making the...

Ali Khattak
Mar 20, 20253 min read


Building a brand is a smooth process or is it?
2 AM—I was on my way back home from the studio. The road stretched ahead, empty and drenched in darkness. The streetlights flickered,...

Ali Khattak
Mar 13, 20252 min read


Think, Plan, Execute - Building a Brand
"The journey of a thousand miles begins with one step." – Lao Tzu “You are getting late. Wake up.” She was sitting on the bed, close to...

Ali Khattak
Mar 1, 20254 min read


How we built the Lowerated Store?
It all started on - Nov 25th, 2024. Standing in the middle of nowhere after a long, hectic day, searching for a way forward with all...

Ali Khattak
Feb 26, 20254 min read


The Story Behind Lowerated Store.
"In the battle between planning and action, action wins." Chris Guillebeau I had heard this before, but I only truly understood its...

Ali Khattak
Feb 22, 20252 min read
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